Introduction
In order to conduct the research in different fields of interest, the researchers choose appropriate methods and choose SPSS help so that it is possible to develop a systematic way to conduct the study efficiently and met the research objectives within the pre-specified period of time. It is beneficial for the researchers to understand qualitative and quantitative research, in which they can choose the best method as per the research aim and objectives. In this context, qualitative and quantitative researches are the different methods of conducting the study critically and daring the final conclusions. There is a great link between qualitative research and quantitative research, though the data collection and analysis are different to each other. Through this discussion, it is possible to understand qualitative research and its importance in doing quantitative studies in specific research fields.
Qualitative Research
Qualitative Research relies on the data obtained by the researchers from first-hand observations, interviews, questionnaires, focus groups, participant observations, recordings made in natural settings, documents, case studies and artefacts. The data are generally non-numerical and the researchers try to gather authentic data for conducting the study critically. The goal of the qualitative study is to analyse the types, rather than measure them. Qualitative research focuses on getting a better understanding through truthful reporting as well as first-hand experience, and quotations of actual conversations. It also aims to acknowledge the ways that the participants derive meaning from their surroundings, and how their meaning influences their behaviour. The qualitative methodology generates multiple cases from real-world settings such as business environments and contextual analysis to get better findings. Social science research is utilised widely for in-depth critical analysis, by applying the theories and concepts related to the study topic. For data collection, there are different ways to collect relevant information and data for conducting qualitative research. In this context, both the primary and secondary data are being gathered to progress in the qualitative study.
The secondary data are collected by reviewing the secondary sources of information, including books, journals, published articles, online reports and company annual reports through which it is possible for the researchers to gather vast knowledge related to the study and progress in the research efficiently by improving own understanding and knowledge. On the other hand, the primary data are also gathered for conducting this type of research, where the main strategies are arranging interviews, empowering the participants and gathering case studies. These are helpful to complete the research efficiently by collecting authentic and valid information related to the study topic. In this context, the major analytical strategies are such as grounded theory, ethnography, phenomenological research, action research, narrative research and thematic analysis. The grounded theory involves collection the of data in order to develop theories. Ethnography refers to immersing individuals in a group of organisations to understand the existing culture. Phenomenological research is effective for investigating phenomena through people has lived experiences. Action research is the practice of innovative changes and analysis of the data for exploring alternative solutions in the study. Narrative research is helpful to interpret the stories to understand how people make sense of their experiences and own perception. Thematic analysis is also an important data analysis method under qualitative analysis, and it is widely used, where the researchers develop different themes related to the study topic and its objective for better critical analysis by applying the existing theories and concepts.
Use of Qualitative Research in quantitative research
Quantitative research is the practice of collecting and analyzing numeric data. It can be utilized in finding patterns and averages, making predictions, testing the relationship between different variables and generalizing the results for wider populations. The motive of quantitative research is to acquire greater knowledge and insights into the social world. The researchers use the quantitative research method to observe the situations or events that affect people. For conducting social science research, it is a widely utilized approach for completing the study with in-depth insights. In this regard, in order to conduct quantitative research, there is a great role for qualitative research, as the qualitative study provides in-depth insight related to the study topic efficiently. The researchers are able to use the theories and concepts theories in the qualitative study to interpret the numerical data and predict the future trend in quantitative research. It is hereby beneficial for the researchers to utilize the results of the qualitative research to analyse the data in the quantitative study for better insights related to the study topic, specific variables and their influences.
The major characteristics of quantitative research are such as large sample size, structured research method, reusable outcome, close-ended questionnaire and numerical outcome. In order to support the results of the quantitative research, the researchers mostly use qualitative data analysis for descriptive statistics and data interpretation, which is mainly supported by open-ended questionnaire results, theories, concepts and existing models. As qualitative research is effective to understand real-world settings, having diverse research methods, flexible study and reflexivity in the process, it supports quantitative research for better SPSS data analysis and evaluation.
Conclusion
Hence, the qualitative research analysis methods and activities are effective for progress in the study and also help the researchers to conduct quantitative research with in-depth insights. The numerical data analysis is supported by the theoretical framework and the results of the qualitative study, so that the researchers can represent actual findings and the perspectives of the respondents in the study by designing an open-ended questionnaire. Hence, a broad overview can be drawn by utilising qualitative study in order to analyse the numerical values in quantitative research. Hereby, qualitative research is important to be developed well for progressing in the study and conducting the quantitative data analysis critically by supportive arguments, theories and models related to the topic of the research.
Comments