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  • Writer's pictureDavid Jones

Points to Be Considered with Analysing Survey Data Using SPSS


Survey data analysis

Introduction


SPSS, acronym for Statistical Package for Social Sciences can be used effectively for survey data analysis and several quantitative analyses. It helps students for their academic research and provides assistance to social scientists for their research work and survey-based initiatives. In this article, we will be sharing some of the things to keep in mind when analysing survey data with SPSS. 

When compared to other software, the SPSS software is recommended because of:

  • Its international standards for social science data analysis.

  • It has simple command language.

  • Organised output.

  • The extensive feature set for survey, visualisation, and statistics programming.

  • The ease of managing and transforming data.

  • Enabling research organisations and statisticians to record a metadata dictionary that serves as the main repository for the survey data.

Apart from other statistical software applications for analysing quantitative data, SPSS offers text analysis features for surveys that allow for the extraction of meaningful insights from qualitative data gathered from open-ended questions. SPSS software is used for thorough statistical analysis and assessment of scientific data, which is beneficial for survey, data mining, and market research projects.


Analysing Survey Data Using SPSS


Researchers use SPSS for survey data analysis for the betterment of real-life practices. They obtain raw data from respondents which can be processed further into useful insights and relevant responses. Analysts use descriptive statistics like cross-tabulation forms and frequencies; bivariate statistics such as t-tests, regression analysis, ANOVA (Analysis of Variance), and correlations to pluck out useful and refined information from the survey data and they use multivariate analysis also where appropriate. When using SPSS to analyse survey data, some things to keep in mind are:


1. Answer the research question with the help of collected data

Prior to using SPSS to analyse the data, you should review the study objectives to understand what the survey is trying to accomplish. It is possible to ascertain whether the research questions are in line with the goals and objectives of the study by going over them before beginning any data analysis.


2. Determine the types of variables to be analysed

When starting an SPSS data analysis, a statistician should ascertain every variable in the specific data set. When creating categorical and nominal variables, make sure they are defined in accordance with the questions in the survey. To get the most accurate findings, it's also important to use the pertinent statistics to explain and expand the meaning from the variables that the questions asked. A cogent analytical procedure requires well-defined dependent and interconnected variables.


3. Data structures

What data structures are to be laid out in the statistical analysis of SPSS, depend on the kind of analysis you are going to conduct and what kind of data types are collected. In addition, it is important to represent categorical variables by numbers and to present each case as a row. Put all the relevant variables at the relevant column and row and don’t forget to label these rows and columns.


4. Cross-tabulation of the survey data

In order to gain insight into the data, an analyst can use cross-tabulation. To compare the associations between variables, it is necessary to break down the data based on the subgroups within the study sample types and populations. This will result in a table that gives a general summary of the variety in respondents' responses.


5. Format of the questions of survey

The survey questions' formatting has an impact on the kind of responses that participants provide. It is important to evaluate the questions' format, clarity, and coherence in order to determine whether the answers are correct or not. The questions should also be written so that the target audience may easily understand and reply to them.


6. Type of survey data generated

The type of data generated depends on the questions asked. To analyse quantitative data, a skilled data analyst should make use of the SPSS software's features. In determining which statistical tests and procedures to use, it is important to consider the goals and types of data to be used. The selection of statistical approaches to be employed is also influenced by the degree of measurement for variables.


7. Validity and reliability of the used method

In Validity and reliability of the survey administration procedures must be assessed to reduce interpretive gaps between the researcher and respondents. To evaluate how accurate or dependable the data collection instruments are for gathering survey data, the data analyst should evaluate the degree of consistency of the questionnaires across time. Ideally, respondents should be able to correctly answer the questions based on their design and nature.


8. Analysing results using statistical tests

Survey data is statistically analysed by instructing the software to produce findings based on the data that has been input. Regression, t-tests, and ANOVA are a few examples of statistical tests that are used to find out if the observed results are statistically significant, pinpoint key information in the data, and show the many kinds of correlations that exist between variables.


Statistical analysis

Conclusion


To process survey data effectively and provide valid and reliable results, one should take into account the aforementioned elements and utilise the appropriate SPSS help and program functionalities. If a user encounters difficulties with the software, they can look online or ask SPSS specialists for assistance with data analysis.

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